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Keywords: Confucian culture
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Journal Articles
British Food Journal (2025) 127 (4): 1361–1378.
Published: 28 February 2025
...Li Cheng; Yunlang Wang; Meiyu Wang; Yingying Ju; Jun Li; Geoffrey Wall Purpose This study explores the interplay between the spirit of place, brand equity and tourists’ travel intentions within the context of culinary tourism at destinations influenced by Confucian culture. It examines how...

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