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Keywords: Consumer behaviour
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Journal Articles
Behavioural intentions towards cultured meat: the role of personal values, domain-specific innovativeness and distrust in scientists
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (5): 1769–1781.
Published: 09 September 2022
... of universalism. Thus, we hypothesise as follows: H1. Universalism positively relates to behavioural intentions towards CM. In early literature, innovativeness was viewed as an innate personality trait which affects consumer behaviour across contexts (Midgley and Dowling, 1978...
