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Keywords: Consumer’s purchase intention
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (6): 2015–2034.
Published: 17 March 2025
...Chengzhi Sun; Chao Yu Purpose The purpose of this paper is to utilize the ISM–MICMAC–AHP integrated method to determine the factors influencing consumers’ purchase intention towards e-commerce agricultural products and develop a model, as well as to explore strategies to enhance consumers...
