Keywords: Consumer’s risk
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Journal Articles
Journal Articles
British Food Journal (2001) 103 (1): 46–62.
Published: 01 February 2001
... by preconceptions about the source of the information, preconceptions that can be derived entirely from the name of the information source. © MCB UP Limited 2001 Risk Consumer’s risk Health The aim of this research is to identify and explain the degree of trust placed in various organisations...
Journal Articles
British Food Journal (1998) 100 (4): 171–183.
Published: 01 May 1998
... and their products. Consumer behaviour Consumer’s risk Marketing management Marketing mix Retailing © MCB UP Limited 1998 Research on “in‐home” shoppers has suggested that perceived risk of buying by telephone or mail (instead of in person) is an important factor differentiating in‐home...
Journal Articles

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