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Keywords: Consumer adoption
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (3): 1083–1102.
Published: 06 November 2020
...Kristin Bentsen; Per Egil Pedersen Purpose The purpose of this paper is to explore the consumer adoption literature on local food. This study discusses the applicability of traditional models of adoption and diffusion to understand new phenomena such as the development of local food networks...
