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Keywords: Consumer age
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Journal Articles
Fabio Musso, Annarita Colamatteo, Laura Bravi, Maria Anna Pagnanelli, Federica Murmura, Marcello Sansone
Journal:
British Food Journal
British Food Journal (2022) 124 (13): 619–636.
Published: 21 November 2022
... consumer are attentive to the origin and traceability of products. Originality/value An analysis of the main literature on Private Labels showed that the results of research about the role of consumer age in PLB choices are contrasting. This study aims at integrating the literature, measuring how...
