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Keywords: Consumer behaviour, Pre‐purchase satisfaction, Perception, Trust
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Journal Articles
Journal:
British Food Journal
British Food Journal (2012) 114 (1): 143–161.
Published: 20 January 2012
... of imported soy‐based DS among Chinese consumers. China Consumer behaviour, Pre‐purchase satisfaction, Perception, Trust Purchase intention Soy based dietary supplements Chinese consumers Attitudes Perceived behavioural control Marketer distrust Attitude and behavioral intention. Many...
