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Keywords: Consumer confidence
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Journal Articles
Trust and consumer confidence in the safety of dairy products in China
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (11): 3644–3665.
Published: 21 December 2021
... This study collected data from 1,278 respondents by field survey from five provinces of China. The data were analyzed using ordered logit model. Findings This study shows the following results: (1) Chinese consumer confidence in domestic dairy products and trust in actors of the dairy chain...
