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Keywords: Consumer decision-making
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Journal Articles
Journal Articles
British Food Journal (2025) 127 (13): 719–736.
Published: 15 September 2025
... Consumer decision-making Factorial analysis Multiple linear regression Spain Private labels (PLs) are brands owned and managed by retailers that compete with national brands (NBs) by offering similar or differentiated products, often at more accessible prices. Initially positioned as low-cost...
Journal Articles
British Food Journal (2024) 126 (13): 542–558.
Published: 17 October 2024
... commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Health star rating Front-of-packaging label Consumer preference Consumer decision-making...
Includes: Supplementary data

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