...Katrin Brückner; Agnes Emberger-Klein; Klaus Menrad Purpose The purpose of this study was to investigate how and through which social-cognitive constructs, emotions influence healthy food shopping behaviors. Direct effects of those constructs, as well as indirect effects of consumer emotions...

...Pratik Ghosh; Sonali Upadhyay; Vimal Srivastava; Rahul Dhiman; Larry Yu Purpose This study measured influencer characteristics, consumer emotions, self-construal, and behavioural intentions of Gen Z consumers for selecting fast-food restaurants in India. A consumer behaviour model...