...Bryan Ye; Sarah McConville; Jessica Malloy; Emily Denniss; Rajshri Roy Purpose The marketing of ultra-processed and discretionary foods on social media is a growing driver of dietary choices and consumer engagement, particularly among younger users. As food brands increasingly invest in digital...

... Supplier beliefs Consumer engagement Safety governance Structural equation modeling STATA software D18 I18 Q18 A pressing issue requires attention in safety governance, food safety, and security, which spans various disciplines such as agriculture, public health, and economics. Ensuring...

...Si Tan; Weiping Chen Purpose Leveraging marketer-generated content (MGC) can increase firms' success. However, few studies uncover the effects of MGC-related attributes on consumer engagement in the context of food marketing. This paper aims to explore the influence of MGC characteristics...

...Sidney A. Ornelas Sánchez; Jorge Vera Martínez Purpose The present study examines the potential association between the company's efforts on consumer education and consumer engagement and addresses the implications of this link in strategic decision-making. Design/methodology/approach...