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Keywords: Consumer experience
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Journal Articles
British Food Journal (2026) 128 (6): 2537–2553.
Published: 16 January 2026
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Spiritual intelligence Consumer perception Consumer experience Consumer behaviour Traditional food Oman Spiritual intelligence (SQ) reflects humans’ ability to connect with deep meanings...
Journal Articles
British Food Journal (2024) 126 (5): 1887–1903.
Published: 07 April 2023
... © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Consumer experience Experiential packaging Purchase intention Food Branding Engagement Highly competitive business environments coupled with changing customer needs and wants have...
Journal Articles

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