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Keywords: Consumer innovativeness
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Journal Articles
Antonella Cammarelle, Francesco Bimbo, Biagia De Devitiis, Maria Elena Latino, Angelo Corallo, Rosaria Viscecchia
Journal:
British Food Journal
British Food Journal 1–18.
Published: 24 October 2025
... study explores the role of antecedents of consumers’ willingness to buy (WTB) tomato products with the No Cap label, including consumer level of consciousness about social sustainability, trust in the label (i.e., the No Cap label), consumer innovativeness, and environmental concern. The research...
Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (3): 1114–1130.
Published: 16 January 2025
... 11 2024 21 12 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Food-related lifestyles Consumer innovativeness Food neophobia Segmentation Cluster analysis Croatia The findings of this study might help marketers identify...
