...Ivan-Damir Anic; Ivana Kursan Milaković; Mirela Mihić Purpose Based on the stimulus–organism–response framework (S–O–R) and signalling theory, this study examines how eco-label credibility, shaped by information asymmetry and green identity and moderated by consumer knowledge, affects the consumer...

...Meredith Lawley; Jane F. Craig; David Dean; Dawn Birch Purpose The purpose of this paper is to explore consumer knowledge of seafood sustainability and how that knowledge influences the purchase of seafood products. Design/methodology/approach Using an online survey (n=1,319...

... 2018 06 09 2018 19 10 2018 19 10 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Social media Italy Consumer knowledge Online wine buying propensity Social media influence the consumer path to purchase...

... content is overestimated, especially for fluid milk in France. France Canada United States of America Consumer behaviour Fats Dairy products Consumer knowledge Dietary fat The questions were originally written in French and then translated into English for the U.S, sample. Because...

... brand to choose) without knowledge acquired through the use of a product and from information gathered during the decision process. Barber (2009, p. 251) considered that “… knowledge, in general, is directly related to many consumer behaviours”. According to Brucks (1985) , consumer knowledge could...