Page 1 | Search Results | British Food Journal

1-1 of 1

Sort by

Sort Order Select

Journal Articles

Antecedents and consequences of brand ownership: moderating roles of social value orientation and consumer perceived ethicality in Taiwan's food industry

Wang-Sheng Chen, Kuen-Hung Tsai

British Food Journal (2021) 123 (5): 1875–1898.

https://doi.org/10.1108/BFJ-07-2020-0640

Published: 04 January 2021

...). Furthermore, it examines brand ownership's effects on various food brand supportive behaviours and the moderating role of consumer perceived ethicality. Design/methodology/approach To understand the participative brand development effect on brand ownership and brand supportive behaviours of organic food...

View article titled, Antecedents and consequences of brand ownership: moderating roles of social value orientation and consumer perceived ethicality in Taiwan's food industry

Add to Citation Manager for Antecedents and consequences of brand ownership: moderating roles of social value orientation and consumer perceived ethicality in Taiwan's food industry

Update search

NARROW

Format

Journal

Type

Date

Availability

Antecedents and consequences of brand ownership: moderating roles of social value orientation and consumer perceived ethicality in Taiwan's food industry

Email alerts