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Keywords: Consumer purchase intention
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (6): 1999–2014.
Published: 11 March 2025
... intention remains unclear. Specifically, it aims to (1) examine the FOSHU seal’s influence on consumer purchase intention, (2) compare the effects of the FOSHU seal and health claims and (3) assess the impact of consumers’ perception of FOSHU, their FOSHU purchasing experience, and the perception...
