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Keywords: Consumer vulnerability
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (6): 2588–2618.
Published: 30 January 2026
... satisfaction and word-of-mouth tendencies, offering managerial relevance for organic food providers seeking effective market positioning. However, no significant relationship emerged between purchase intention and consumer vulnerability. Originality/value The adoption of TPB in the Brazilian context...
