...Hyeon-Mo Jeon; Ju-Hee Ko Purpose This study aims to identify the relationship between variables by integrating foreign tourists’ consumption value, food satisfaction, happiness and behavioral intention toward Korean temple food (KTF). Design/methodology/approach The data used in this study...

.... Design/methodology/approach Data were collected from 521 customers across four culturally themed casual restaurants in Indonesia. Exploratory factor analysis (EFA) was performed to identify the underlying dimensions of consumption value in culturally themed restaurants. Subsequently, partial least...

... between attitudes and continuous usage intentions. Furthermore, subjective norm partially moderates the value-attitude-behavior (VAB) model. Practical implications PMDs manufacturers should take into account the consumption values and price consciousness of young customers when developing marketing...