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Keywords: Continued intention
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Journal Articles
From an emotional experience of mobile food shopping to continued purchase intention: moderating role of e-user expertise
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Journal:
British Food Journal
British Food Journal (2025) 127 (1): 34–53.
Published: 29 October 2024
...Zohra Ghali Purpose This study examines the role of the emotional experience of mobile food shopping in stimulating perceived values and continued intentions under the moderating role of consumer expertise. Design/methodology/approach We gathered data from 632 Saudi mobile food shoppers...
