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Keywords: Corporate branding
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Journal Articles
Online branding: the case of McDonald's
Available to Purchase
Journal:
British Food Journal
British Food Journal (2004) 106 (3): 228–237.
Published: 01 March 2004
..., but I don't have time to read them. I'll buy Sony (Sterne, 1999). A brand is not a name. A brand is not a positioning statement. It is not a marketing message. It is a promise made by a company to its customers and supported by that company (Sterne, 1999). Internet Corporate branding...
