...Chiao-Chen Chang Purpose Consumer decisions when purchasing food products are often influenced by corporate image. However, following legal sanctions, corporations often reintroduce compliant products with promotional campaigns or remedial measures to restore consumer confidence and purchase...

... The results show that legal, ethical, philanthropic and environmental dimensions positively and significantly impact corporate image and service quality. Moreover, corporate image and service quality mediate the effects of the five CSR dimensions on customer retention. Practical implications Managers may...

... Emerald Group Publishing Limited 2007 Food industry Food safety Corporate image The Netherlands Before presenting and discussing our findings, we briefly state our approach to reputation management, applying the general ideas about this subject to the risks related to food safety...

... Communication Internet Corporate image Over the past decade the UK food and drink sector has become subject to an increasing number of pressures, including those relating to increased competitiveness, quality assurance, and scrutiny of environmental and social behaviour and attitudes by its...

... and image analysis) to embody both the company′s traditional virtues and allow a thrust towards a more modern image and future role as a snack. © MCB UP Limited 1991 Brands Food industry Corporate image Market segmentation Marketing concepts 6 BRITISH FOOD JOURNAL 93,5 H ow one major...

... complete differentiation from the quick and convenient light meal. © MCB UP Limited 1989 Consumer behaviour Corporate image Diet Food Health Marketing HEALTH-RESPONSIBLE MARKETING by D.A. Booth University of Birmingham, UK FOOD There are good reasons to believe that healthy eating...