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Keywords: Country of Origin (COO)
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Journal Articles
British Food Journal (2015) 117 (7): 1886–1902.
Published: 06 July 2015
... preferences. Design/methodology/approach – Data on sensory descriptive analysis and hedonic evaluation for seven samples representing three fruit types: mango, pineapple and banana, were collected together with data on Country of Origin (COO) preferences and WTP for conventional, organic and fair-trade...

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