.../approach The data collected from university students in Croatia (n = 641) were analysed using factor and cluster analyses and a chi-squared test. Findings The findings revealed 11 food-related lifestyles and four groups of university students: “Convenience-oriented”, “Conscious consumers...

...) in a community-dwelling adult population of Dalmatia, Croatia. Design/methodology/approach Participants from the “10,001 Dalmatians” study from the Island of Korcula and the City of Split were included (n=3,392). Lifestyle habits were investigated using a self-administered questionnaire, while...

... retail market and the methodology with a quantitative study among Croatian consumers are given. Croatia is one of the Southeast European emerging countries with a long tradition of informal markets. As Croatia changed its socio-political constitution and joined EU, it has become more industrialized...

...Marin Cagalj; Rainer Haas; Ulrich B. Morawetz Purpose Claims about environmental impact, health effects and taste of food products are restricted in the EU. The purpose of this paper is to quantify how much such claims would change the willingness to pay (WTP) for organic products in Croatia...

... based survey was conducted on a representative national sample with participants aged 18 and older (n=687). Participants were divided according to their place of residence taking into account difference in dietary habits, which created two geographical sets: Coastal (Adriatic) Croatia...

...Sanda Renko; Marija Cerjak; Rainer Haas; Florian Brunner; Marina Tomić Purpose – The purpose of this paper is to explore the differences between consumer motives regarding purchase of traditional food in two European countries (Croatia and Austria) with a different history and development...

... and quantitative techniques were used in two stages. First, focus group interviews were conducted with ten restaurant chefs in three different regions of Croatia. Then, a survey was carried out with 362 Croatian consumers. Findings – Focus group results show that although traditional food creates new...

...Ružica Brečić; Matthew Gorton; Dominique Barjolle Purpose – Drawing on a representative survey, this paper aims to identify the determinants of functional food consumption in Croatia. The objective is to introduce and test a conceptual model that four sets of factors (food choice motivations...

... Nutrition Labelling Consumer behaviour Croatia It is well known that balanced and varied nutrition and physical activity can significantly contribute to the prevention of some chronic diseases linked with obesity and excess weight (World Health Organization, 2006). To prevent such illnesses...

... through targeted advertising. Originality/value This paper gives the first account of young consumers' perception of functional food in Croatia. The results of this research can be used to plan further marketing activities. © Emerald Group Publishing Limited 2011 It is important...

...., 2002). In existing scientific and popular literature in Croatia genetically modified organisms are presented as an outstanding result of biomedical sciences, but also as a great danger when used in food products because of their influence on human health and biodiversity (Šerman et al...

... to the product? That were the main questions we tried to answer carrying out this research. Although there are few market research studies in Croatia (Radman et al., 2004 ; Kovačić et al., 2006 ; Kovačić and Radman, 2003), neither of them is completely oriented on the role and market...

...Marija Cerjak; Rainer Haas; Damir Kovačić Purpose The aims of this paper is to determine, via an empirical study of beer consumers in Croatia, the influence of tasting on the validity of conjoint analysis (CA) under presence of familiar or unfamiliar brands. Design/methodology/approach...

...Marija Radman Purpose of this paper The market for organic products in Croatia is at the beginning of its development. There is no sufficient knowledge about organic consumers in Croatia. The objective of this paper is to gain knowledge about consumer attitudes toward organic products...

...Edo Rajh; Tihomir Vranesevic; Davor Tolic The purpose of the paper is to determine the level of brand equity in the food industry in the Republic of Croatia, so according to this aim, research on five product categories from the food industry (coffee, chocolate, beer, milk, and carbonated soft...

...Tanja Kesic´; Suncana Piri‐Rajh This paper explores the existence of different food‐related lifestyle segments in the Republic of Croatia. Using international instruments and a cluster analysis (joining‐tree clustering), five different segments were found which differ in buying motives, quality...

...Damir Kovacic´; Marija Radman The goal of this research is to empirically test one of the direct selling models – the farmers’ fair. We examined how the fairs can influence general recognition and improve the image of wines produced on family farms in Croatia, and how they affect the sales...

... in the household, another address and respondent were selected at the same sampling point, by using the same random method. The sample in the survey is representative nationwide, and is a two‐stage random sample of adults in Croatia. The stratification was completed according to the number of adult population...

... of the Republic of Croatia, simultaneously proposed are corresponding solutions in the field of food marketing that would be in the function of tourist product development. © MCB UP Limited 2003 Croatia Food Marketing Tourism Food has a strategic importance in each national economy...

... century. The first brewery in the Republic of Croatia was Daruvarska brewery, opened in 1840. Until the end of the nineteenth century, all other Croatian breweries were opened, and there were 23 breweries in the Republic of Croatia in 1880. After that period of prosperity, the number of breweries declined...