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Keywords: Cross-shopping
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Journal Articles
Does switching-intention result in a change in behaviour? Exploring the actual behavioural shopping patterns of switching-intended customers
Available to Purchase
Journal:
British Food Journal
British Food Journal (2017) 119 (12): 2903–2917.
Published: 04 December 2017
.... In addition, the study examines the role of cross-shopping in total-switching behaviour. Design/methodology/approach The study employs data collected from a sample consisting of 247 food grocery shoppers. The conceptual framework and hypothesis were analysed using the partial least squares approach...
