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Keywords: Customer ability readiness
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Journal Articles
Journal:
British Food Journal
British Food Journal 1–26.
Published: 05 June 2026
..., and investigates the moderating effect of customer ability readiness on the heroism–engagement relationship, grounded in Stimulus–Organism–Response (S–O–R) theory. Design/methodology/approach Data were collected via an online survey from 980 users of AI-enabled food delivery platforms in Iraq. The study...
