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Keywords: Customer citizenship behavior
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (9): 3009–3026.
Published: 03 June 2020
...Ishfaq Ahmed; Talat Islam; Siti Zaleha Abdul Rasid; Farooq Anwar; Arooj Khalid Purpose In the realm of increased competition among coffee café, the need for customer citizenship behavior (CCB) has increased. But the question of how a café can win CCB through firm-level and individual dispositional...
