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Keywords: Customer conversion
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Journal Articles
Striking the balance: the impact of producer–consumer interaction on customer conversion in community fresh food enterprises
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (11): 3913–3931.
Published: 31 July 2025
...Zaifang Jing; Xiaohu Ding Purpose The purpose is to explore the role of production–consumption interaction in enhancing customer conversion, focusing on the impact of different interactive participation types and forms during the sales process. Design/methodology/approach The study utilizes...
