...Ahmed Mohamed Hasanein; Ahmed Dheyauldeen Salahaldin; Hazem Ahmed Khairy; Ahmed Hassan Abdou Purpose This study examines how brand anthropomorphism drives customer engagement through the mediating roles of brand respect and emotional attachment, culminating in perceptions of brand heroism...

...Philip Mubiru; Pramod Goyal Purpose This study aims to explore the impact of three dimensions of social media marketing, interaction, trendiness and customisation, on customer purchase intention, mediated by customer engagement within Uganda’s fast-food sector. Design/methodology/approach...

... by 34 Italian Michelin-starred restaurants, the authors analysed the crisis-driven changes in online communication and customer engagement comparing three phases of the COVID-19 pandemic by applying a linear regression model with fixed effects. Findings Michelin-starred restaurants changed...