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Keywords: Customer experience familiarity
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (2): 413–430.
Published: 29 November 2024
...Zifan Shen; Yanlai Li; Shouyang Wang; Cuiming Zhao Purpose Customer expectations and preferences may evolve as they experience more. This study aims to analyze the dynamics of customer requirements (CRs) as customer experience familiarity increases, offering insights for enhancing product-service...
