... and their impact on customer satisfaction in a cross-cultural context from the perspectives of customers and entrepreneurs. Design/methodology/approach This research presents two independent studies from distinct perspectives. Study 1 assessed customers’ perceptions of food truck quality in the metropolises...

...) shows the effect of packaging on the communication process with the customers. Mohsen Rasouli Valajoozi can be contacted at: rasouli.mohsen@ut.ac.ir © Emerald Group Publishing Limited 2016 Milk Buying behaviour Customer perception Packaging design Visual criteria Milk...

... at: agnieszka.baruk@poczta.onet.pl © Emerald Group Publishing Limited 2015 Packaging Customer perception Buying behaviour Dairy products Product attributes Purchaser expectations and the aspiration for their best possible fulfillment make the foundations of all the classical and modern...

... Customer perception Organic marketing H ₂. Perceptions of product quality negatively affect perceived transaction risk. Academic interest in organic food buying behavior has increased in recent years (Tarkiainen and Sundqvist, 2005). Especially as an aspect behind...