... and their impact on customer satisfaction in a cross-cultural context from the perspectives of customers and entrepreneurs. Design/methodology/approach This research presents two independent studies from distinct perspectives. Study 1 assessed customers’ perceptions of food truck quality in the metropolises...

... and then the data are explained using these tables (Table III). The statistical results of descriptive and inferential analysis in SPSS software is presented in Table IV . Milk Buying behaviour Customer perception Packaging design Visual criteria When buying dairy products, a relationship...

... a satisfactory degree of a particular person’s compliance with the expectations make the basis for the decision to buy the product, which will not take place when the evaluated degree of compliance from the point of view of the purchaser turns out to be too low. Packaging Customer perception Buying...

.... Distribution channels and markets Organic foods Consumer purchasing decisions Consumer risk Customer perception Organic marketing As organic food products are becoming more popular worldwide (Essoussi and Zahaf, 2008), the organic product market is considered an emerging market (Aertsens...