... Local foods Organic foods Intention-behavior gap Customer preferences Willingness to pay Conjoint analysis The so-called intention-behavior-gap (IBG) is frequently described in literature, also in the field of organic and local consumption, where consumers express their intention to buy...

..., friendliness/courtesy, convenience of locations, variety of menu items, availability of healthy/nutritious food, and overall appeal to children were studied. © Emerald Group Publishing Limited 2012 Services marketing Customer preferences Customer behaviour Fast food Restaurants Culture...