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Keywords: Customer relations
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Journal Articles
Constructing a typology of trust in asymmetrical food business relationships
Available to Purchase
Journal:
British Food Journal
British Food Journal (2012) 114 (7): 926–943.
Published: 29 June 2012
... some new analytical tools for the current trust research. © Emerald Group Publishing Limited 2012 Trust Buyer‐seller relationships Customer relations Food processing industry Asymmetry Discourse analysis Business relationships can be seen as part of a complex and only partially...
Journal Articles
Web as a customer communication channel in the confectionery industry in South Eastern European countries
Available to Purchase
Journal:
British Food Journal
British Food Journal (2011) 113 (1): 17–36.
Published: 25 January 2011
... Publishing Limited 2011 Confectionery Electronic commerce Worldwide web Customer relations Confectionery industry is an important part of food industry in South‐Eastern Europe. In past 50 years several large companies have developed and proliferated as important players in the region...
Journal Articles
Online branding: the case of McDonald's
Available to Purchase
Journal:
British Food Journal
British Food Journal (2004) 106 (3): 228–237.
Published: 01 March 2004
... Customer relations Marketing communication © Emerald Group Publishing Limited 2004 There are two reasons why the concept of community is an interesting aspect of McDonald's online presence: Identification with community is at the core of McDonald's value set. McDonald's embraces...
