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Keywords: Customer values
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Journal Articles
Does customer experience and digital competency matter for online brand advocacy under the lens of mediation? An extension of TAM
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (7): 2515–2543.
Published: 09 May 2025
... and Collaboration) on Online Brand Advocacy (brand defence, brand positivity, brand information sharing, virtual positive expression) through intervening role of Customer Values (Relational Value, Utility Value), Brand Reputation and Behavioral Loyalty among customers of food (Users of Foodpanda app). Design...
