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Keywords: Dairy Milk
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Journal Articles
Dairy Milk in France ‐ A marketing investigation of the situational environment
Available to Purchase
Journal:
British Food Journal
British Food Journal (2001) 103 (4): 291–296.
Published: 01 May 2001
...Demetris Vrontis; Claudio Vignali This report aims to investigate the internal and external environmental forces for Dairy Milk in France. It seeks to provide the reader with the relevant organisational and industrial information that is required for the development of a SWOT analysis. The analysis...
