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Keywords: Demographic variables
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Journal Articles
Journal:
British Food Journal
British Food Journal (2013) 116 (1): 44–61.
Published: 20 December 2013
.../approach – This research used a questionnaire to survey and chose consumers with online group buying experience as research subjects. The study used SPSS statistic software to analyze. Findings – The outcomes of this study are: demographic variables have effects on consumer's online food group...
