... participation. Design/methodology/approach This article explores the role of design-driven approaches in leveraging citizens’ knowledge and enhancing their capacities to contribute to policy processes. Through a series of workshops, citizens collaborated to ideate and evaluate food policies and retail...

...Robert P. Hamlin; Michael Gin; Fiona Nyhof; Joe Bogue Purpose The purpose of this paper is to establish whether consumer focus groups can generate reliable data when used as a consumer research input to copy/graphic design development for retail food packaging. Design/methodology/approach Six...

...Robert P Hamlin Purpose – This purpose of this paper is to present a technique for measuring the impact of package graphic designs on consumer choice and purchase intentions. The technique allows several proposed graphic designs for the same product to be compared, both with one another...

... or rural communities) about the optimal design of the GI. The paper aims to discuss these issues. Design/methodology/approach – The authors developed a simple, static game-theory model describing the basic choices that a planner faces in designing a GI. Findings – The authors conclude...

...Tobias Otterbring; Poja Shams; Erik Wästlund; Anders Gustafsson Purpose The purpose of this study is to investigate how the positioning of textual and pictorial design elements on a package affects visual attention (detection time) toward these element types. Design/methodology/approach...

...Lynsey Hollywood; Laura Wells; Gillian Armstrong; Heather Farley Purpose The purpose of this paper is to investigate consumer attitudes towards packaging design as a tactical strategy for increasing the commercial value of liquid milk within the dairy industry. Design/methodology/approach...

... safety training may be a barrier to application. The purpose of this paper is to develop a food safety communication tool, food safety infosheets, targeted specifically to foodservice food handlers, utilizing popular media stories to illustrate the consequences of poor food handling. Design...

...Pinya Silayoi; Mark Speece The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements...

... of the ergonomic factors which affect the clarity of pack information and discusses the relevance of these findings for the design of effective food labelling. © MCB UP Limited 1993 Design Ergonomics Food industry Information Labelling Recommendations United Kingdom 18 BRITISH FOOD JOURNAL 95,8...