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Keywords: Design management
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Journal Articles
A case study exploring the packaging design management process within a UK food retailer
Available to Purchase
Journal:
British Food Journal
British Food Journal (2003) 105 (9): 602–617.
Published: 01 October 2003
... documented and this is an oversight in the design management and retailing literatures that this paper addresses. An in‐depth case study of one of the top four UK retailers is presented and their approach pack design management is analysed and discussed. The process outlined here was in place in 1997...
