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Keywords: Determinants of WTP
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (4): 1254–1269.
Published: 27 January 2025
... and applies an ordered logit regression analysis to assess the determinants of WTP. Findings Income, consumption frequency and awareness of the health benefits of black walnuts significantly influence WTP. Moreover, 57% of individuals in our sample are willing to pay more for black walnuts than...
Includes: Supplementary data
