...Eugene Nuworsu Purpose The COVID-19 pandemic significantly affected various aspects of human life, particularly those related to overall health behaviors, including the use of dietary supplements for protection during the pandemic. The study aims to examine the impact of the pandemic on the demand...

... supplements. Design/methodology/approach An online survey with convenience sampling was used to collect data from 418 dietary supplement consumers in Taiwan. Structural equation modelling was applied to analyse the data. Findings The results indicated that followers’ perceptions of SMI extroversion...