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Keywords: Diffusion of innovations
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Journal Articles
Journal:
British Food Journal
British Food Journal (2016) 118 (11): 2676–2691.
Published: 07 November 2016
... in the dairy industry through individual in-depth interviews with their representatives and in governmental and non-governmental organizations through focus group discussions with 23 policy makers and food safety consultants. Diffusion of innovations theory provided a framework for systematic exploration...
