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Keywords: Digital influencer
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Journal Articles
The impact of digital influencers on attitude and intent to consume and travel in restaurant choice – evidences from Hungary
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (9): 3498–3511.
Published: 31 July 2025
...Orsolya Szakály; Ivett Pinke-Sziva; Melanie Kay Smith Purpose Restaurants can become the ambassadors of unknown destinations and the main question is how to attract tourists to such products through social media. The objective of this study is to understand how digital influencers affect attitudes...
