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Keywords: Digital purchase
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Journal Articles
Consumers preferences and segmentation in the digital purchase of Iberian ham
Available to PurchaseCarlota Lorenzo-Romero, María-Encarnación Andrés-Martínez, Miguel-Ángel Gómez-Borja, Juan-Antonio Mondéjar-Jiménez
Journal:
British Food Journal
British Food Journal (2026) 128 (2): 508–526.
Published: 28 October 2025
... of sparkling wines influences consumer expectations of satisfaction. Iberian ham in pieces Digital purchase Segmentation Cluster Marketing strategies Research and Innovation Agency of Castilla-La Mancha and the Regional Government of Castilla-La Mancha SBPLY/23/180225/000183/2 Funding...
