.... Findings Findings show that the main drivers of adopting digital technologies at Tenute Rubino are increased traceability along the supply chain, efficiency of production processes, optimized materials management and rapid access to information. However, barriers remain related to the high installation...

... as keynote actors in the wine sector industry, including entrepreneurs, wine producers, agronomists and representatives of wine consortia across Italy. Findings The study reveals that various factors can promote the adoption and implementation of digital technologies in viticulture. One of them...

... the adoption of digital technologies in a small and medium enterprise (SME) operational setting. Design/methodology/approach An interpretative case study was conducted on an SME operating in the Italian agrifood sector. The selected firm is known to adopt a business model oriented towards circularity...

... prevention initiatives aimed at selling products close to the expiration date at a discounted price. In particular, the authors stress the importance of digital technologies in supporting food waste prevention initiatives. Practical implications The study offers several practical implications...