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Keywords: Diminishing returns
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (13): 649–673.
Published: 25 August 2025
... help, though less. Extra amenities, wider payment menus, or broader food lists yield no further gains once basics are covered; in a few cases, they slightly depress ratings. The results show clear threshold benefits and sharp diminishing returns, aligning with utility theory for experience goods...
