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Keywords: Discounting
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Journal Articles
Journal:
British Food Journal
British Food Journal (2013) 115 (3): 377–393.
Published: 15 March 2013
...Jaekwon Chung; Dong Li Purpose The purpose of this study is to compare the impact of multi‐period pricing, as an example of more dynamic pricing and discounting strategy with that of a present less dynamic alternative on customer satisfaction and consumers' willingness to make trade‐offs between...
