... was employed to identify any mentions of food retail promotions and/or derivatives of this term (e.g. special offers, discounts, etc.). When the participant finished their shopping, they went to the checkout to pay and the observer asked them some final questions relating to the task (e.g. How did...

...Aikaterini Vassilikopoulou; Kostas Kostopoulos Purpose This paper focuses on sales promotions in the wine industry. It investigates the impact of three different types of sales promotions (i.e. coupons, discounts and “buy X, get one free”) at three different levels (i.e. 20, 30 and 50%) and two...

...Philippe Kaas Discount is on the rise, as a retail format, as a product concept and as a behaviour. It has already made deep inroads on the Continent and will inevitably invade the UK too. The rapid development of discount formats– and of discount propositions within mainstream formats – is both...