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Keywords: Discrete choice experiment (DCE)
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Journal Articles
Journal:
British Food Journal
British Food Journal 1–17.
Published: 25 August 2026
... (health orientation and sports participation) moderate willingness to pay (WTP). The goal is to provide evidence relevant for ESG investment decisions in agri-food value chains. Design/methodology/approach A Discrete Choice Experiment (DCE) with eight choice sets (two alternatives plus a no-purchase...
