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Keywords: Double jeopardy
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Journal Articles
Do wine buyers behave differently in brick and mortar vs online stores?
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (6): 1968–1984.
Published: 22 February 2020
...Marguerite Higuet; Hervé Remaud Purpose To measure the extent to which wine buyers behave differently when purchasing wine online vs in two brick and mortar stores. The article aims to extend the use of the Double Jeopardy principle and empirical-based methodology to the wine category...
