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Keywords: Dynamic norms
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (10): 3825–3841.
Published: 07 August 2025
... that green influencers are stronger predictors of green CCB than non-green influencers, with this relationship mediated by environmental self-identity. Additionally, dynamic norms do not moderate the direct relationship between green influencers and green CCB. However, it moderates this relation indirectly...
Includes: Supplementary data
