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Keywords: EU AI act
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Journal Articles
Journal:
British Food Journal
British Food Journal 1–18.
Published: 04 December 2025
... in food marketing. This paper examines how Gen Z engages with AI versus traditional food ads, mapping psychological pathways and their relevance to the EU AI Act. Design/methodology/approach An online survey of 982 participants (ages 18–27) from Hungary, Germany and Spain compared responses...
Includes: Supplementary data
